China has seen a phenomenal growth over the last few years and this looks to be sustainable for the foreseeable future.

The foodstuffs industry in particular is regarded as one of the central pillars of the Chinese national economy. Since the introduction of the policy of liberalization and economic reform, this sector has developed at a breathtaking pace; the total annual production of all bakery and confectionery companies was 5.4 million tons, at an equivalent value of 6.87 billion. Baking Products have maintained a growth rate of 14% in the Chinese market in the recent years

As a result, the sector as a whole is rapidly expanding and offers foreign companies excellent opportunities. Whether for machines, production, product design or packaging, western expertise is very much in demand and attracts lively market interest. In 21st century, normalized and specialized raw materials, the advanced production technology, and advanced processing equipment abroad will be adopted in baking industry.

Anderen Ltd has been appointed by Union Fairs as the UK agent for the exhibition. However our service does not end there. As an Anglo-Chinese business consultancy with offices in the UK and Guangzhou we are able to offer a raft of added services to make exhibiting in China as simple as possible. From provision of translators and interpreters, to assistance with visa applications, logistics planning for staff, through to offering full representative office facilities, giving you an independent base in this very lucrative market. Have a look at our web site www.anderenltd.com to see the range of services we are able to offer

PRODUCT LISTING

Guangzhou：The gateway to China:
Guangzhou is the capital of Guangdong province and holds a strategic geographical and economical location in China and remains the largest wine & spirits consumption market in South China.

• Pioneers of wine importation and introduction of foreign wine culture into China
• Huge market demand from the active night-scene and catering (social entertainment clubs and bars)
• Young generation’s growing awareness of contemporary and healthy drinking trends
• Strength in logistics management and import & export service
• An extensive and professionally managed sales network in place
• A strategic hub for marketing wine and spirits in China

Value-Added Services:
We can also provide you with the following chargeable services:

• Market research and analysis in China in advance of the exhibition
• Introductions to the top 20 importers in China;
• Organisation of promotional events
• Media coverage
• Provide references of 3000 importers, distributors and agents
• Act as a regional representative office
• Provide interpreters (business and social)
• Create bespoke booth to your own design specification
• Provide British stand manager during set up stage