Interwine China 2008

Wine & Spirits Tradeshow Guangzhou, China

CHINA – A LAND OF OPPORTUNITY

China is obviously one of the fastest growing economies in the World, with a rapidly expanding middle class who have a high disposable income. High value consumer goods are seen as status symbols, and this now includes a thirst for quality wines and spirits.

It is well known that brandy has always been seen as the favoured drink of wealthy Chinese in the past, however the emerging younger entrepreneurs prefer single malt whisky. The demand is expected to increase dramatically over the next few years.

Interwine (3rd-5th June 2008) is an ideal exhibition to promote whisky to the widest possible audience in China. It will be attended by importers, wholesalers, hotels and end users. In 2008 the venue is being moved to the prestigious Pazhou Exhibition Center, Guangzhou – home of the Canton Fair.

Anderen Ltd has been appointed by Union Fairs as the UK agent for the exhibition. However our service does not end there. As an Anglo-Chinese business consultancy with offices in the UK and Guangzhou we are able to offer a raft of added services to make exhibiting in China as simple as possible. From provision of translators and interpreters, to assistance with visa applications, logistics planning for staff, through to offering full representative office facilities, giving you an independent base in this very lucrative market. Have a look at our web site www.anderenltd.com to see the range of services we are able to offer

We believe that the Olympics year is a great time to introduce high value whisky into the market. If you think so too, contact Adrian Allen on 01782 326027 or adrian@anderenltd.com for full details of how you can have a presence at this important event

﹡ Most exclusive and largest event for wine and spirits industry in South China
﹡ A huge platform for Wine &
Spirits manufacturers to
introduce products
into China and other countries
﹡ Excellent opportunity for
exchange, promotion and
cooperation with, importers, wholesalers, wine shops, 3-5 star hotels,restaurants,supermarkets and end users

Why Exhibit in Interwine China 2008?

﹡Tap into the fast-growing Chinese Market. Guangzhou is one of the largest areas of wine and spirit consumption, and the strategic hub for marketing and distribution in the wealthy south of China
﹡Establish new market channels
﹡Provide and develop awareness of your product through direct communication and interaction with members of the trade and end-users Meet local and regional distributors

Guangzhou：The gateway to China:
Guangzhou is the capital of Guangdong province and holds a strategic geographical and economical location in China and remains the largest wine & spirits consumption market in South China.

  • Pioneers of wine importation and introduction of foreign wine culture into China
  • Huge market demand from the active night-scene and catering (social entertainment clubs and bars)
  • Young generation’s growing awareness of contemporary and healthy drinking trends
  • Strength in logistics management and import & export service
  • An extensive and professionally managed sales network in place
  • A strategic hub for marketing wine and spirits in China

Value-Added Services:
We can also provide you with the following chargeable services:

  • Market research and analysis in China in advance of the exhibition
  • Introductions to the top 20 importers in China;
  • Organisation of promotional events
  • Media coverage
  • Provide references of 3000 importers, distributors and agents
  • Act as a regional representative office
  • Provide interpreters (business and social)
  • Create bespoke booth to your own design specification
  • Provide British stand manager during set up stage